01 Executive Summary
This proposal introduces a next-generation video streaming and advertising platform that
removes disruptive pre‑roll and mid‑roll ads by embedding branded content directly into
objects within the video scene. The solution sustains and potentially increases ad
revenue while enhancing viewer satisfaction and unlocking new monetization models for
content creators.
02 Problem Statement
Current ad-supported streaming relies on interruptive formats that cut away from the
content to show standalone ads. This breaks immersion and leads to measurable drops in
watch time and engagement.
- Frequent ad breaks cause frustration and drive users toward ad-blockers or competing platforms.
- Irrelevant and repetitive ads reduce attention, recall, and brand impact.
- Premium “ad-free” tiers cannibalize impressions and limit inventory growth.
- Creators are forced to compromise viewer experience to earn revenue.
03 Proposed Solution Overview
Replace interruptive ad breaks with in‑scene embedded advertisements that transform
existing objects—walls, billboards, screens, vehicles, clothing, and digital displays—
into dynamic, context-aware ad placements while the video plays uninterrupted.
- Playback remains continuous; no pre‑roll or mid‑roll interruptions.
- The same master video can serve many campaigns via dynamic overlays.
- Each viewer can see different, personalized ads in the same content.
- Ad creatives can be updated in real time without re‑editing videos.
04 Core Capabilities
4.1 In‑Video Object Detection & Placement
- Use computer vision models to detect planar and semi‑planar surfaces such as walls, posters, T‑shirts, boards, and screens.
- Track surfaces across frames to guarantee temporal consistency and realism.
- Apply perspective‑correct ad textures that respect camera angle and motion.
- Model lighting and occlusion to avoid floating or artificial‑looking overlays.
4.2 Personalization & Recommendation Engine
- Leverage viewing history, declared interests, location, and device context (with consent) to build user profiles.
- Use a recommendation model to rank ads per impression opportunity and enforce frequency capping and pacing.
- Support experimentation (A/B tests, multi‑variant tests) for creative and placement optimization.
4.3 Dynamic Ad Rendering Pipeline
- Render ads at playback time using server‑side, edge, or client‑side compositing, depending on device capabilities.
- Keep master video and ad overlays in separate tracks for flexibility and future campaigns.
- Enable instant switching of creatives when campaigns start, pause, or exhaust budget.
4.4 Measurement & Analytics
- Capture impressions, viewability (time on screen, size, position), and engagement (clicks, taps, QR scans).
- Attribute performance by content category, creator, placement type, and audience segment.
- Provide near real‑time dashboards for advertisers, creators, and internal teams.
05 Value Proposition
Viewers
- Uninterrupted, cinema‑like viewing without hard ad breaks.
- More relevant, less intrusive ad experiences blended into the story world.
- Reduced need for ad‑blockers and fewer reasons to abandon sessions mid‑stream.
Content Creators
- Monetize without sacrificing watch time or audience trust.
- Activate back catalog content with fresh campaigns over time.
- Define which scenes and objects are allowed or excluded from ad use.
Advertisers & Brands
- High‑impact, always‑on placements with stronger recall than skippable pre‑rolls.
- Precision targeting and personalization, improving conversion and ROI.
- Brand‑safe context through content classification and creator controls.
Platform / Organization
- Differentiated product vs. traditional ad‑supported streaming.
- Premium inventory with potential for higher CPMs and sponsorship packages.
- Improved retention, engagement, and total watch time across the catalog.